Our
Story

Our story begins with an experience that is rarely discussed but all too common…

At 20 weeks pregnant, Luna founder Marina LaVoie begins experiencing crushing anxiety, depression, and fear. Seemingly overnight, Marina goes from happily preparing for the birth of her first child to spending sleepless nights pacing, watching the clock, counting down the days, minutes, seconds until she can deliver her baby. Marina is diagnosed with Peripartum depression, a chemical imbalance similar to postpartum depression, but which takes place during the pregnancy, and can continue on after birth as postpartum depression.

 

The Luna Difference

Handmade exclusively in Italy, Luna by LaVoie’s uniquely distinct and thoughtful construction was crafted to reflect the spirit and lifestyle of today’s careerist, world travelers, mothers, bosses, risk-takers, and powerful women of every life stage.

SUPERIOR CRAFTSMANSHIP, GENUINE FULL GRAIN LEATHER, AND WATER RESISTANT LINING ARE THE GROUNDWORK FOR WHAT MAKES LUNA TRULY CELESTIAL.

 
Even while living with crushing anxiety and depression, Marina continues to move through her pregnancy.

Upon giving birth to her first son Alex, a curiosity resurfaces that first caught her attention even before her pregnancy and depression began. Search as she might, she could not find a bag, backpack or purse for taking care of newborn babies and young children that fit her fashion-forward style. Most of these kinds of bags are bulky, designed with functionality in mind, not high fashion. Why should expecting mothers sacrifice practicality in the name of high quality and high fashion, or forego fashion for a utilitarian, mass-produced “mom bag”? 

In the midst of Peripartum Depression, this has hardly seemed a top concern over the last few months. With a new son, however, and depression still very much a part of her daily struggle, could a love for fashion and a flair for business actually be what she needs to heal?

LUNA BY LAVOIE: A CLASSIC STATEMENT BORN OF MODERN NECESSITY.

Our story begins with a need. Already a world traveler, business executive and fashionista, Luna founder Marina Lavoie found herself preparing to add motherhood to her list of life’s adventures. In preparing for the arrival of her son Alex, Marina became increasingly discouraged as she searched for a way to carry everything that comes with motherhood, while still maintaining a carefully curated sense of fashion. It seemed that all roads lead to a rather unsatisfying compromise: sacrifice practicality in the name of high quality and high fashion, or forego fashion in the name of the utilitarian, massed produced “mom bag.” Seeing a need to be filled, Lavoie originally conceived a line of high fashion, high quality Diaper Bags and accessories designed specifically for mothers, allowing the continuance of a lavish, fashionable lifestyle, even with little ones in the picture. But this spark of an idea proved to be only the beginning.


As in many great stories, a trip around the world leads to a broadening of horizons and a new clarity of vision.

Marina’s search for design inspiration and materials leads her to the small village of Sesto Fiorentino outside Florence Italy. Here, she meets a family of craftsmen and women, skilled in the art of Italian leather, able to utilize large swatches of the highest quality leather with care and attention to detail she had never before seen. The result of this trip is a new lease on life and the beginning of a half-decade journey to create a line of bags and accessories that perfectly blend both fashion and function for the modern mother.

 
NECESSITY GIVES WAY TO INNOVATION

As in many great stories, a trip around the world lead to a broadening of horizons and new clarity of vision. Lavoie’s search for design inspiration and materials led her to the small village of Cesto Fiorentino outside Florence Italy. Here she met a small group of craftsmen and women, skilled in the art of italian leather, able to utilize large swatches of the highest quality leather with care and attention to detail she had never before seen.
Surely this level of expertise and quality befit more than a single style of bag for a single phase of a woman’s life. Inspired by the Italian countryside and the dedicated artists that call it home, Marina returned to the drawing board with a new mission: to provide discerning women in every walk of life a way to challenge the status quo with a line of luxury products for every phase of life.

The result… A half decade journey to create a line of handbags and accessories that perfectly blend both fashion and function. Meet the Luna Collection. Designed from the start with mothers in mind, but stylish and practical enough to grace the shoulder any professional, fashionista or world traveler, every Luna bag features timeless design, ample storage space segmented for practicality, a striking azure toned water-resistant liner, and sleek, sturdy hardware.


DISTINCTIVE HANDBAGS FOR THE MODERN WOMAN

Women are strong, versatile, and beautiful – all qualities you’ll find in the handbags of the Luna Collection by LaVoie. Inspired by a feminine strength and a desire for both fashion and pragmatism, Luna handbags and accessories are as elegant and unique as the women who wear them.

 
Marina names her new company “A Beautiful Life”, from the idea which keeps Marina going: even through the darkest of times, this is and will continue to be a beautiful life.

With this spark, the Luna By LaVoie collection is born. High fashion and uncompromising quality for all phases of a woman’s life. The Luna collection is designed from the start with mothers in mind, while stylish and practical enough to grace the shoulder of any professional, fashionista or world traveler. Every Luna bag features timeless design, ample storage space segmented for practicality, a striking azure toned water-resistant liner, and sleek, sturdy hardware.


“I feel I was blessed with a way out of the woods so I might use this new lease on life to help others find their way out.”

Women are strong, versatile, and beautiful – all qualities you’ll find in the bags of the Luna Collection by LaVoie. Today, Marina continues her dream of providing a luxury product for expecting and new mothers, all while raising awareness and donating proceeds to peripartum depression research. Inspired by feminine strength and a desire for both fashion and pragmatism, Luna bags and accessories are as elegant and unique as the women who wear them.

Nearly 20 percent of women who become pregnant will experience peripartum depression. While postpartum depression is widely spoken about, very little information exists about peripartum depression, which includes symptoms during the pregnancy, not exclusively after delivery. Marina’s passion, beyond the creation of the Luna collection, is to raise awareness for peripartum depression, and hopefully, provide inspiration for women in the midst of it.

A portion of each sale from the Luna Collection will go to benefit research and awareness for Peripartum and Postpartum Depression.

 
High Fashion, High Quality

Made with the finest full grain leather by the hands of skillful Italian craftsmen in Florence, the pieces in the Luna Collection encapsulate the romanticism and luxury of the country they were made in. With a quiet, understated beauty and smooth, rich texture these are not accessories, they are an essential component in a woman’s everyday life.