Our
Story

The Luna Difference

Handmade exclusively in Italy, Luna by LaVoie’s uniquely distinct and thoughtful construction was crafted to reflect the spirit and lifestyle of today’s careerist, world travelers, mothers, bosses, risk-takers, and powerful women of every life stage.

SUPERIOR CRAFTSMANSHIP, GENUINE FULL GRAIN LEATHER, AND WATER RESISTANT LINING ARE THE GROUNDWORK FOR WHAT MAKES LUNA TRULY CELESTIAL.
 

The Luna Difference

Handmade exclusively in Italy, Luna by LaVoie’s uniquely distinct and thoughtful construction was crafted to reflect the spirit and lifestyle of today’s careerist, world travelers, mothers, bosses, risk-takers, and powerful women of every life stage.

SUPERIOR CRAFTSMANSHIP, GENUINE FULL GRAIN LEATHER, AND WATER RESISTANT LINING ARE THE GROUNDWORK FOR WHAT MAKES LUNA TRULY CELESTIAL.

 
LUNA BY LAVOIE: A CLASSIC STATEMENT BORN OF MODERN NECESSITY.

Our story begins with a need. Already a world traveler, business executive and fashionista, Luna founder Marina LaVoie found herself preparing to add motherhood to her list of life’s adventures. In preparing for the arrival of her son Alex, Marina became increasingly discouraged as she searched for a way to carry everything that comes with motherhood, while still maintaining a carefully curated sense of fashion. It seemed that all roads lead to a rather unsatisfying compromise: sacrifice practicality in the name of high quality and high fashion, or forego fashion in the name of the utilitarian, mass produced “mom bag.” Seeing a need to be filled, LaVoie originally conceived a line of high fashion, high-quality Diaper Bags and accessories designed specifically for mothers, allowing the continuance of a lavish, fashionable lifestyle, even with little ones in the picture. But this spark of an idea proved to be only the beginning.

LUNA BY LAVOIE: A CLASSIC STATEMENT BORN OF MODERN NECESSITY.

Our story begins with a need. Already a world traveler, business executive and fashionista, Luna founder Marina Lavoie found herself preparing to add motherhood to her list of life’s adventures. In preparing for the arrival of her son Alex, Marina became increasingly discouraged as she searched for a way to carry everything that comes with motherhood, while still maintaining a carefully curated sense of fashion. It seemed that all roads lead to a rather unsatisfying compromise: sacrifice practicality in the name of high quality and high fashion, or forego fashion in the name of the utilitarian, massed produced “mom bag.” Seeing a need to be filled, Lavoie originally conceived a line of high fashion, high quality Diaper Bags and accessories designed specifically for mothers, allowing the continuance of a lavish, fashionable lifestyle, even with little ones in the picture. But this spark of an idea proved to be only the beginning.


NECESSITY GIVES WAY TO INNOVATION

As in many great stories, a trip around the world lead to a broadening of horizons and new clarity of vision. LaVoie’s search for design inspiration and materials led her to the small village of Sesto Fiorentino outside Florence Italy. Here she met a small group of craftsmen and women, skilled in the art of Italian leather, able to utilize large swatches of the highest quality leather with care and attention to detail she had never before seen.

Surely this level of expertise and quality befit more than a single style of bag for a single phase of a woman’s life. Inspired by the Italian countryside and the dedicated artists that call it home, Marina returned to the drawing board with a new mission: to provide discerning women in every walk of life a way to challenge the status quo with a line of luxury products for every phase of life.

The result… A half decade journey to create a line of handbags and accessories that perfectly blend both fashion and function. Meet the Luna Collection. Designed from the start with mothers in mind, but stylish and practical enough to grace the shoulder any professional, fashionista or world traveler, every Luna bag features timeless design, ample storage space segmented for practicality, a striking azure toned water-resistant liner, and sleek, sturdy hardware.

 
NECESSITY GIVES WAY TO INNOVATION

As in many great stories, a trip around the world lead to a broadening of horizons and new clarity of vision. Lavoie’s search for design inspiration and materials led her to the small village of Cesto Fiorentino outside Florence Italy. Here she met a small group of craftsmen and women, skilled in the art of italian leather, able to utilize large swatches of the highest quality leather with care and attention to detail she had never before seen.
Surely this level of expertise and quality befit more than a single style of bag for a single phase of a woman’s life. Inspired by the Italian countryside and the dedicated artists that call it home, Marina returned to the drawing board with a new mission: to provide discerning women in every walk of life a way to challenge the status quo with a line of luxury products for every phase of life.

The result… A half decade journey to create a line of handbags and accessories that perfectly blend both fashion and function. Meet the Luna Collection. Designed from the start with mothers in mind, but stylish and practical enough to grace the shoulder any professional, fashionista or world traveler, every Luna bag features timeless design, ample storage space segmented for practicality, a striking azure toned water-resistant liner, and sleek, sturdy hardware.


DISTINCTIVE HANDBAGS FOR THE MODERN WOMAN

Women are strong, versatile, and beautiful – all qualities you’ll find in the handbags of the Luna Collection by LaVoie. Inspired by a feminine strength and a desire for both fashion and pragmatism, Luna handbags and accessories are as elegant and unique as the women who wear them.

 
DISTINCTIVE HANDBAGS FOR THE MODERN WOMAN

Women are strong, versatile, and beautiful – all qualities you’ll find in the handbags of the Luna Collection by LaVoie. Inspired by a feminine strength and a desire for both fashion and pragmatism, Luna handbags and accessories are as elegant and unique as the women who wear them.


High Fashion, High Quality

Made with the finest full grain leather by the hands of skillful Italian craftsmen in Florence, the pieces in the Luna Collection encapsulate the romanticism and luxury of the country they were made in. With a quiet, understated beauty and smooth, rich texture these are not accessories, they are an essential component in a woman’s everyday life.

 
High Fashion, High Quality

Made with the finest full grain leather by the hands of skillful Italian craftsmen in Florence, the pieces in the Luna Collection encapsulate the romanticism and luxury of the country they were made in. With a quiet, understated beauty and smooth, rich texture these are not accessories, they are an essential component in a woman’s everyday life.